Georgia Patent of the Month – June 2024

The world of digital advertising is evolving rapidly, driven by innovations like PubWise, LLLP‘s cutting-edge Demand Path Optimization (DPO) system. This newly patented platform is designed to maximize revenue and efficiency for publishers while enhancing the effectiveness of digital advertising campaigns.

Traditional methods of ad placement often involve static, one-size-fits-all approaches that limit revenue potential and fail to optimize ad impressions effectively. PubWise’s system changes this paradigm by integrating advanced analytics and machine learning algorithms. Here’s how it works:

PubWise starts by analyzing client attributes associated with website visitors and the requested web content. This data is processed through an analytics module that not only defines key analytics events but also enriches them with additional contextual information. This enriched data forms the foundation for generating prediction models using sophisticated machine learning techniques.

The heart of PubWise’s innovation lies in its machine learning module, which continuously refines prediction models based on updated analytics data. These models predict the success probability of ad bids in real-time, ensuring that the right ads are placed at the right time for maximum impact.

Managing this complex ecosystem is the management platform, equipped with a configuration module that translates prediction insights into actionable bidding strategies. This allows publishers to dynamically adjust their ad configurations based on real-time bidding predictions, significantly improving revenue capture.

To streamline operations, PubWise incorporates an optimization module that applies machine learning-driven weights to candidate configurations. This process ensures that the most effective ad scripts are generated and deployed, optimizing both ad delivery and placement.

PubWise’s approach is not just about automation; it enhances transparency and control through a visualization module. This user-friendly interface empowers human administrators to monitor and fine-tune ad strategies, aligning them with specific business goals and audience preferences.

Are you developing new technology for an existing application? Did you know your development work could be eligible for the R&D Tax Credit and you can receive up to 14% back on your expenses? Even if your development isn’t successful your work may still qualify for R&D credits (i.e. you don’t need to have a patent to qualify). To find out more, please contact a Swanson Reed R&D Specialist today or check out our free online eligibility test.

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