Idaho Patent of the Month – May 2021

The human brain has around 100 billion nerve cells, all of which are present at birth. A baby’s brain develops by constructing communication networks between these nerve cells, with the key structure being formed by experiences in the first 3 years of life. With this in mind, Lovevery, Inc. has worked hard to create toys that help expand this development and create rich neural networks.

Their latest development looks similar to a tissue box, with sheets that can be pulled out of it. These fabric sheets have different patterns, colors, and textures which help to grab and retain the child’s attention and offer visual stimulation. The sheets can be easily reattached so that the toy can be reset. Babies use mouthing to learn about the world, so these fabric sheets are made to give them a safe opportunity to explore different textures. In addition, the toy gives your child a chance to practice grasping and reaching, object permanence, and tactile exploration. The development of simple toys often give children the best way to build their neural network and explore the world around them.

Are you developing new technology for an existing application? Did you know your development work could be eligible for the R&D Tax Credit and you can receive up to 14% back on your expenses? Even if your development isn’t successful your work may still qualify for R&D credits (i.e. you don’t need to have a patent to qualify). To find out more, please contact a Swanson Reed R&D Specialist today or check out our free online eligibility test.

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