Illinois Patent of the Month – November 2024

CoolerX is revolutionizing the retail experience with its groundbreaking smart inventory and advertising system. Designed for retail product containers like coolers and freezers, this technology seamlessly integrates inventory management, targeted advertising, and customer engagement to maximize sales and streamline operations.

At the core of CoolerX’s system is its dynamic, non-transparent display, which not only blocks the internal view of products but also acts as a high-impact advertising platform. Using advanced sensors and cameras, the system detects customer proximity and tailors its content accordingly. When no one is nearby, the display showcases full-screen advertisements. As soon as a customer approaches, the system switches to a planogram, presenting a detailed, visually appealing layout of the available products inside.

This smart technology doesn’t just stop at displaying content—it actively manages inventory. By leveraging image recognition, the system tracks product availability in real time, updates the planogram to reflect stock levels, and even notifies staff when items need restocking. Additionally, personalized advertisements can be shown based on customer interaction, ensuring a more engaging and relevant shopping experience.

The system also excels in analytics. It monitors customer behavior, such as eye movements and dwell times, to measure the effectiveness of displayed promotions. This data empowers retailers to refine their strategies, from inventory placement to ad campaigns, based on actionable insights.

CoolerX’s innovation transforms static retail spaces into dynamic, interactive hubs. By combining cutting-edge advertising with smart inventory control, it creates a win-win for consumers and retailers alike—providing convenience for shoppers and driving revenue growth for businesses. With CoolerX, the future of retail isn’t just smart—it’s transformative.

Are you developing new technology for an existing application? Did you know your development work could be eligible for the R&D Tax Credit and you can receive up to 14% back on your expenses? Even if your development isn’t successful your work may still qualify for R&D credits (i.e. you don’t need to have a patent to qualify). To find out more, please contact a Swanson Reed R&D Specialist today or check out our free online eligibility test.

Who We Are:

Swanson Reed is one of the U.S.’ largest Specialist R&D tax advisory firms. We manage all facets of the R&D tax credit program, from claim preparation and audit compliance to claim disputes.

Swanson Reed regularly hosts free webinars and provides free IRS CE and CPE credits for CPAs. For more information please visit us at www.swansonreed.com/webinars or contact your usual Swanson Reed representative.

Recent Posts