Missouri Patent of the Month – January 2023

Trust is a big component in business. Building a good reputation and relationship with the customer base can help drive revenue and decrease customer retention costs. Social media has been a unique avenue for businesses to interact directly with consumers, building a presence and reputation like never before. It also offers a treasure trove of data with which a business can quantify how trusted they are. 

TSG Technologies, LLC (DBA Evolve24) has recently been granted a patent for their method of quantifying trust perception within social media. Developing this technology was no easy task, as the company had to develop reliable and accurate standardized algorithms to establish benchmarks and make comparisons against similar companies. It also needed to consider changes in trust through time and suggest goals for improvement.

The patented method ingests data from the company’s social media platforms and search trends, identifying potential indicators of trust and evaluating how they contribute to a final trust score. The proprietary AI-driven algorithms measure trust, brand perception, and behavioral drivers. By evaluating patterns in likes, dislikes, and engagement, the system predicts where the market is going next so that the company can keep up.

Evolve24 is a data intelligence company combining engineering and creative thinking to uncover exclusive insight in real time. The company uses anticipatory intelligence to help those with the power to shape the future, make the right decisions. Because the right decisions can increase influence, drive growth opportunities and minimize risks in this ever-changing, buyer-driven marketplace.

Are you developing new technology for an existing application? Did you know your development work could be eligible for the R&D Tax Credit and you can receive up to 14% back on your expenses? Even if your development isn’t successful your work may still qualify for R&D credits (i.e. you don’t need to have a patent to qualify). To find out more, please contact a Swanson Reed R&D Specialist today or check out our free online eligibility test.

Who We Are:

Swanson Reed is one of the U.S.’ largest Specialist R&D tax advisory firms. We manage all facets of the R&D tax credit program, from claim preparation and audit compliance to claim disputes.

Swanson Reed regularly hosts free webinars and provides free IRS CE and CPE credits for CPAs. For more information please visit us at www.swansonreed.com/webinars or contact your usual Swanson Reed representative.

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