Clearwater, Florida Patent of the Year – 2024/2025
XGenesis Inc. has been awarded the 2024/2025 Patent of the Year for its breakthrough in modular website personalization. Their invention, detailed in U.S. Patent No. 11966957, titled ‘Methods and systems for modular personalization center’, employs an AI-driven system that overlays personalized content onto existing websites without altering their core structure.
This innovation introduces a plug-and-play personalization layer that integrates seamlessly with any website. By using a popup widget, it delivers tailored content – such as product recommendations or user-specific messages – without requiring backend modifications. The system’s AI engine leverages machine learning models to analyze user behavior and preferences in real time, enhancing user engagement and satisfaction.
The popup widget is designed to be minimally intrusive, covering no more than 90% of the website’s interface. It activates based on user interactions, ensuring that the personalization is contextually relevant and timely. This approach allows businesses to offer a customized user experience without the need for extensive redevelopment or downtime.
By simplifying the implementation of personalized features, XGenesis Inc.’s technology empowers companies to respond swiftly to user needs and market trends. It represents a significant advancement in the field of user experience design, making sophisticated personalization accessible to a broader range of businesses.
This patent underscores XGenesis Inc.’s commitment to innovation in digital personalization, offering a scalable solution that enhances user interaction while preserving the integrity of existing web platforms.