When Business Insider said In-N-Out, not Whataburger, is Texas’ #1, Texas responded: You don’t mess with the Lone Star State or its Whataburger
Business Insider announced yesterday it has identified the most popular fast food chains in every state, with Chick-fil-A sweeping most of the country. However, when Texans saw the article’s map, they quickly noticed a major mistake: the article dared to claim that In-N-Out was the Lone Star State’s number one, not Whataburger.
Texans stormed Twitter to express their disagreement and highlight the flaws in Business Insider’s methodology. Business Insider had collaborated with Foursquare, a local search-and-discovery app, to gather data by dividing the number of food chain locations in a given state by the total number of visits to each chain. However, the visits were based on who had checked into the restaurant via Fourquare and not using other metrics. Critics of the study argue that Foursquare is not an accurate source to support Business Insider’s rankings because the app’s popularity has decreased significantly in recent years.
Others pointed out that in terms of number of restaurants alone, Whataburger surpasses In-N-Out on all counts. The latter is a newcomer to Texas, arriving on the scene in 2011, and is concentrated only in Dallas, Fort Worth, Austin, and San Antonio with a total of 35 restaurants. Whataburger, on the other hand, has hundreds of locations throughout Texas, with nearly 200 in Houston, 150 in Austin, and 134 in North Texas. Whataburger first started in 1950 by Harmon Dobson in Corpus Christi and has expanded to nearly 670 locations in Texas. Whataburger is famous for its distinct burger design: the five-inch bun and tasty, 100% beef quarter-pound patty make for a flat, wide burger that doesn’t fall apart when consumed. It’s a Texas classic.
Case in point: in January 2017, a Fort Worth groom was caught on video dancing with a Whataburger during his wedding. The video has gone viral on Facebook:
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In 2016, Texas Monthly conducted a blind taste test between Whataburger and four other fast food chains. The result: Whataburger earned 45 out of a possible 55 points and was the clear winner. There’s no dispute: Whataburger in king.
Part of the company’s success is due to Whataburger constantly developing new ways to improve its manufacturing processes and create new food products. Did you know these processes are considered R&D and could be eligible for up to 14% back on the R&D Tax Credit? If you are also conducting experiments to build the next best American food chain, you could be eligible for the R&D Tax Credit.To find out more, please contact a Swanson Reed R&D Specialist today.
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