Fort Worth plastic surgeon’s non-invasive CoolSculpting demonstrates R&D in cosmetic surgery industry

Most people wouldn’t immediately think of research and development when they think of cosmetic surgery, but this Fort Worth-based plastic surgeon’s decision to introduce CoolSculpting in her practice demonstrates otherwise.

In a press release earlier today, Kirby Plastic Surgery in Fort Worth announced that it will offer CoolSculpting as a fat reduction treatment. Citing safety and efficacy for her clients, Dr. Emily Kirby asserts that CoolSculpting has improved in recent years and offers the product needed by clients. FDA-cleared, the procedure reduces fat by using cryolipolysis to freeze the skin and destroy fat cells without harming surrounding tissues. It reduces isolated fat bulges without the need for needles, incisions, anaesthesia, and there is no downtime for patients. From a process of research and development, CoolAdvantage was also developed. Building on the findings of CoolSculpting, CoolAdvantage treats more parts of the body, including thighs, chin, and arms, in addition to the abdomen and flanks. It is also faster than its predecessor, cutting down treatment duration from one hour to 35 minutes.

The procedure is non-invasive and more comfortable than traditional plastic surgery treatments. Dr. Kirby states, “A growing number of patients have expressed interest in minimally invasive alternatives to surgery to address effects of genetics, aging and childbearing on their bodies. My priority is to provide patients the results they want in a safe, predictable way.” Plastic surgery is on the rise, with over 11.6 million nonsurgical procedures conducted in 2016 in the United States, according to the American Society for Aesthetic Plastic Surgery. New technologies are constantly being developed.

Are you also developing new or improving existing body sculpting technologies? Did you know this constitutes R&D? If this sounds like you, you could be eligible for an R&D Tax Credit, even if your experiments and trials haven’t been successful. To find out more, please contact a Swanson Reed R&D Specialist today.

Swanson Reed regularly hosts free webinars and provides free IRS CE credits as well as CPE credits for CPA’s.  For more information please visit us at or contact your usual Swanson Reed representative.

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