Lux Ice USA: Crafting the Future of Ice with Innovation and $4M in Funding
When it comes to enjoying your favorite beverage, the last thing you want is for the ice to water down the flavors or leave an unpleasant taste. Lux Ice, LLC is working to elevate your beverage experience with cool, “craft ice”. This effort is being supported by big moves, including a headquarter relocation and a new CEO.
The company was founded in Bucks County, Pennsylvania. Following a Series A funding round which resulted in a $4 million infusion, the company relocated to Dallas-Fort Worth to a new 50,000-square-foot HQ and manufacturing facility.
After relocation, the company has announced the appointment of Michael Crouse as their new CEO. Crouse is a food and beverage industry veteran, bringing more than 3 decades of commercial and general management experience in both the retail and foodservice sectors. His previous roles included President of U.S. Foodservice at Kraft Heinz and VP/GM of U.S. Supermarkets at the Frito Lay division of PepsiCo. He has replaced founder and CEO Shawn Kilcoyne, who remains as chairman of the company.
Their proprietary freezing process takes the purification of ice to unparalleled heights, ensuring that consumers taste the drink itself, not the ice. With their innovative approach, Lux Ice has mastered the art of crafting high-quality, “craft” ice spheres at scale, and the impact is spreading far and wide.
One of the most remarkable aspects of Lux Ice’s research and development efforts is the ability to produce these ice spheres in large quantities. This means you can now find Lux Ice in your local supermarket, convenience store, liquor store, and various other retail channels. Moreover, it’s making waves in on-premise locations like restaurants and bars, transforming the way we enjoy our beverages when dining out.
Lux Ice’s commitment to quality and innovation extends beyond the ice itself. They are dedicated to reducing waste, with a focus on sustainability in their operations. This approach aligns with the growing demand for eco-friendly and premium products in the market. The future of ice has never looked cooler.
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