Next Gen Foods Acquires Dairy-Free Gelato Startup Mwah Ahead Of U.S. Retail Debut
MWAH, a company set on bringing people to the dairy-free side by making sure there is no compromise in flavor or texture, has been acquired by Next Gen Foods, a global plant-based food company.
Next Gen Foods first invested in the food and beverage startup two years ago, supporting the company’s research and development. Mwah continued their journey of formulating the creamiest, smoothest, velvety-est, most luscious texture with plant-based ingredients. With this innovation, they announced gelato as their first product to enter the market.
Mwah’s co founders, Damian Piedrahita and Claudia Comini, will join Next Gen Foods as new shareholders as a result of the transaction, and will remain as leaders for their brand, overseeing R&D and business expansion, two parties confirmed.
The acquisition will support Next Gen Food’s efforts to diversify their product offering while meeting increasing consumer demand for sustainable food experiences.
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