Strivacity Secures $20M in Series A Funding

Virginia-based startup, Strivacity, Inc., has secured $20 million in a Series A-2 funding round.

The round was led by SignalFire with participation from Ten Eleven Ventures, Mandiant founder Kevin Mandia, and Tenable co-founder Jack Huffard. The fresh cash brings Strivacity’s total raised to $28 million, which Graham, Strivacity’s CEO, says is being put toward product R&D, various go-to-market initiatives and customer support.

The company is tackling the growing challenges around authentication. Identity and access security issues are increasingly top of mind for companies. The startup allows companies to create secure business-to-business and business-to-consumer sign-in experiences. 

With Strivacity’s platform, users get access to a dashboard with radio buttons and drop-down menus they can use to create sign-in flows. Strivacity handles aspects like consent management, identity verification and branding. And because it’s hosted on a scalable cloud, it can ramp up to match spikes in customer login activity for up to hundreds of millions of monthly active users. 

The platform is further equipped with AI and machine learning models to bar bots from logging in and stealing data. The models look at customer behavior and usage patterns to identify any unusual activity when compared against a user’s history. When something anomalous happens, additional security steps are triggered to protect a user’s account from being hijacked.

Upcoming R&D will focus on adding new features including document-based verification and support for companies with multiple subsidiaries and divisions. In the next 12 months, Strivacity plans to nearly double its workforce from 40 employees to around 70.

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