Take the Comforts of Home With You: Atlanta-based startup Koridor personalizes your hotel accommodations
It is important to be comfortable when away from home, especially on a well-deserved vacation. Traditionally, there aren’t many personalized options available when booking a hotel room. That is all about to change, thanks to Koridor, an Atlanta-based startup that wants to empower guests through its MyRoom platform.
By combining consumer behavior principles, innovative merchandising techniques, and valuable analytics, MyRoom helps consumers to have more control over their room choices. “For many years, the hotel industry lagged other elements of the travel experience when it comes to offering a mechanism to select a specific unit of inventory. With the MyRoom platform, the hotel industry finally leads the travel industry by offering guests an immersive, engaging experience that enables a much higher degree of personalization,” said Koridor CEO, Larry Hall.
“So when a guest is browsing a hotel, they can see a virtual tour of that room, they can see three dimensional imagery, they can see 360-degree views of the room or well-done still shots,” Hall continued. The software also provides guests with floor plans, available upgrades and window views. MyRoom is so specific, it allows a user to pick proximity to elevators and ice machines. Depending on the hotel, the software also has the option to include specific amenities, such as fireplaces, oversized closets, or a double-size sink in the room.
MyRoom is a first-of-its-kind software platform that was formed by seasoned entrepreneurs with deep industry expertise in hospitality and technology. To create such personalized experiences, Koridor works with hotel clients and manages the process of capturing digital assets and will swiftly configure the platform to highlight the personal qualities of each hotel. Analytics are then hauled into the mix, which can track consumer behavior, patterns and preferences, thus generating information that is used to tailor a guest’s experience, which in return increases revenue.
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