Virginia Patent of the Month – December 2022
Dog ‘Gon Wild, Inc. is a small innovative company that is focused on fun, functional and interactive products for pets. Making sure a pet is well trained, cared for, and entertained goes a long way in creating a healthy life. This goal is not without the need for innovation and so the company regularly works to design toys and products which strengthen the social human-animal bond and stimulate a pets mind.
Recently, this commitment to innovation has resulted in a patent for a poultry behavioral development system, which they have aptly called the Peeps Play House.
Chickens are known to be very social creatures and therefore need effective socialization. In fact, the majority of social maturity and growth occurs in the first year. Without proper socialization, introducing new chickens to an existing flock can lead to aggression and problems. Dog ‘Gon Wild’s poultry behavioral system targets this first year of growth, providing positive social interactions. When a chicken experiences these positive social interactions at a young age, introduction to a new flock becomes much easier. There is less aggression and more social acceptance.
The Peeps Play House teaches chicks the basics for socialization. Designed like a little playhouse, with walls and cross sectional beams, the colorful and interactive device helps to limit boredom even when a chick has limited space. The design supports and encourages natural behaviors through natural and safe play. The chicks play together, forage, feed, and perch. Good engagement and enrichment throughout the day keeps the chicks occupied, prevents boredom, and teaches basic social skills. Chicks that play with the enrichment system grow up to be more confident, behaviorally, and socially adjusted. This means less feather plucking, aggression, and bullying in a flock.
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