Illinois Patent of the Month – March 2022

SureTint Technologies, LLC (LaRu) is focused on the innovation and development of unique hair color formulas. Hair color is one of those services which can leave the client ecstatic or horrified. With small miscalculations in color development, the outcome of the dye can be completely different. Recently, LaRu has developed a smart system capable of calculating the precise amount of color, developer, and additive needed to customize a hair color to an individual. 

There have been many previous attempts at automatic mixers. Most of these were far too expensive to be a reasonable investment for any salon and moreso, they required internal storage for each varying color component. LaRu’s design is both more simple and more cost-effective. 

This smart technology stores patient information including desired hair colors and the optimal recipes to achieve it. This new system provides a monitored approach using a computer driven system with precision scale. The system stores ingredients of a given color recipe and coordinates with a scale to ensure precision volumes are added. This eliminates mixing or blending errors, ensuring an accurate product for each client. This means a repeat customer can get the exact same dye on a return visit. 

Are you developing new technology for an existing application? Did you know your development work could be eligible for the R&D Tax Credit and you can receive up to 14% back on your expenses? Even if your development isn’t successful your work may still qualify for R&D credits (i.e. you don’t need to have a patent to qualify). To find out more, please contact a Swanson Reed R&D Specialist today or check out our free online eligibility test.

Who We Are:

Swanson Reed is one of the U.S.’ largest Specialist R&D tax advisory firms. We manage all facets of the R&D tax credit program, from claim preparation and audit compliance to claim disputes.

Swanson Reed regularly hosts free webinars and provides free IRS CE and CPE credits for CPAs. For more information please visit us at or contact your usual Swanson Reed representative.

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