“It’s not easy being green”: Georgia-based AgVoice to foster sustainability, environmental goals

The world’s population is at 7.6 billion and growing. With more mouths to feed than ever before, agriculture needs to keep up with the demands. Bruce Rasa, CEO of a program development called AgVoice, wants to help with the demands; after all, he has been in agriculture for some time. “I want to bring the power of technology to the farms and ranches to solve simple problems, enabling ag professionals to produce healthy food for the needs of a growing global population,” said Rasa in a statement from the AgVoice website.

To summarize, AgVoice is a mobile voice-interaction service that uses proprietary analytics and processing of raw voice files to capture insights via Bluetooth. The voice data that is collected can later be used for note-taking and analytics purposes. The recordings are also time-stamped and geolocated, which comes in handy when customers want to know about the origin, treatment and quality of their food.

“Agriculture is Georgia’s largest sector by number of workers. However, it is the least digitized sector, according to a recent study,” said Rasa in an interview with Hypepotamus. “We see an amazing global opportunity to serve not only our core customers, but have our data make a positive impact down the food chain. We want to champion the individual and help them get more productive.”

The program aims to optimize the use of resources in crop and animal production, which translates to positive impacts on the environment and helps users to achieve sustainability goals; AgVoice can also improve workflow management and documentation accuracy.

AgVoice is designed for use across the food and agriculture ecosystem, including livestock and crop production, agronomy, animal health and wellness, and machinery repair. The program is set to launch sometime in 2018. More information about AgVoice can be found by clicking here.

Are you developing a program that will help sustainability and environmental efforts in the agriculture sector? Did you know your R&D experiments could be eligible for the R&D Tax Credit and you can receive up to 14% back on your expenses? To find out more, please contact a Swanson Reed R&D Specialist today or check out our free online eligibility test.

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