Washington Patent of the Month – July 2025
A new technology promises to change how we shop online. U.S. Patent No. 12353493, titled ‘System and method to inject navigation elements with static content of a website for electronic-commerce’, details a novel system. It allows content creators to turn static text into dynamic shopping experiences. The invention aims to boost both user engagement and e-commerce conversion rates. This system was assigned to firmly Inc .
AI-Powered Shopping Overlays
The patented system works seamlessly in the background. It sources content from a website. Then it uses AI to process the text. This process identifies keywords and extracts specific products or entities. It then finds web resources selling these items. It shortlists the best options. Criteria include price and customer ratings. A hyperlink is then embedded into the original content.
Seamless In-Page Purchases
The innovation creates a more integrated experience. When a user interacts with the linked entity, an overlay appears. This overlay shows the product details. It lets the user complete a purchase right there. This eliminates the need to navigate to another page. It solves a major problem with traditional ads. The system keeps a user’s focus on the original content. It also tracks engagement metrics to incentivize website owners.
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