How Big Data Can Assist R&D in the Life Science Sector

test-214186_640Big data, most renowned for transforming customer-facing functions such as sales and marketing, is now extending to other businesses. In research and development (R&D), for example, big data is being adopted across a range of industries. Increasingly, companies are capitalizing on the big data movement to create competitive advantage and drive strategy to innovate, compete, and capture value. Life sciences, in particular, are at the forefront of utilizing big data and are using real-world data to inform and transform patient care.

Indeed, big data has become a cutting-edge topic in R&D and life science businesses as its potential to accelerate successful drug development becomes more widely recognized. Big data is essentially the collection of large pools of data that can be analyzed to distinguish patterns and make better decisions. Ultimately, it is predicted to become the foundation of competition and growth for firms, improving productivity and generating substantial value for the world economy by decreasing waste and increasing the quality of products and services.

In relation to R&D, companies who can employ big data will increase the productivity and efficiency of research and clinical trials in order to better exhibit clinical benefit and health consequences to researchers, internal stakeholders, physicians and consumers. Big data analytics are informing research and development to produce new technologies that create personalized patient care and treatment options.

Hence, the potential for big data to drive forward the era of personalized and precision medicines make it’s an essential part of a life science organization and their research and development plan. By optimizing innovation and improving the efficiency of R&D and clinical trials, big data can offer vast benefits to firms, in particular, life science businesses. Furthermore, if you have conducted R&D, your company may be eligible for the government’s scheme. In the United States, companies are granted R&D tax credits, which are tax incentives for performing qualified research (not necessarily successful) in the U.S., resulting in a credit to a tax return. If you want to learn more about R&D tax credits, contact a Swanson Reed specialist today for further information.

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