Challenge Targets, LLC recently secured a major technological breakthrough with the issuance of U.S. Patent No. 12723850. This patent, titled ‘Popper target system’, introduces an innovative approach to managing kinetic energy in shooting range equipment. Invented by Bradley T. Brune, the design provides an improved way to handle structural stress. Operators can now deploy steel targets with greater longevity and reliability.
Advanced Impact Isolation Design
The innovation focuses on a falling plate configuration that extends the operational lifespan of the target. The system features a base with an elongated frame and utilizes an extended position to locate an impact pad rearward of the base frame. When the target plate falls to the down position upon being struck, it contacts this impact pad instead of the primary structure. This setup isolates the impact forces of the heavy target plate from the base frame. This specialized configuration prevents common mechanical failures and ensures consistent performance during rigorous live fire training exercises.
Recognition for Engineering Excellence
Because of its clear advancements in structural durability and range safety, the invention won Patent of the Month for the Kentucky state for the month of October 2026 granted by Swanson Reed. The award recognizes the system for actively resolving persistent equipment degradation issues found in conventional reactive targets. By developing a mechanical layout that isolates impact stress, Challenge Targets, LLC created a highly reliable solution for the industry. This accolade highlights the importance of practical engineering in supporting law enforcement and recreational shooting facilities.
R&D Tax Credit Eligibility in the USA
The practical applications and development phases of this patent perfectly illustrate the types of activities eligible for Research and Development tax credits in the United States. Designing the popper target system required a systematic process of experimentation to overcome technical uncertainties regarding force distribution and material fatigue. Engineers likely engaged in iterative testing of different impact pad placements, structural materials, and frame geometries to achieve optimal force isolation. Manufacturing companies that dedicate resources to evaluating design alternatives, developing prototypes, and conducting live performance tests to improve product safety or durability can qualify for this federal tax incentive. Claiming the R&D credit allows businesses to recover portions of their engineering and testing costs, which fuels further innovation in product development.
