Tiiga, Inc. Receives $100K from Nebraska Incubator
Nebraska-based Tiiga Inc. has received $100,000 in funding this past week from the Lincoln-based startup accelerator NMotion via its growth accelerator program. Tiiga, alongside 5 other Nebraska startups, was selected from a pool of 179 applicant companies.
Tiiga, a plant-based nutritional drink supplement company, intends to use the funding to expand and accelerate their startup’s reach. They intend to open up new avenues for selling Tiiga products. The company launched in June 2020 and have since secured shelf space for their products at about 50 Hy-Vee supermarkets across five states and are expanding the product to Texas and Salt Lake City.
The company was born when the founders met in Lincoln, Nebraska decided the world needed to experience the joy of baobab-based beverages. Harrouna Malgoubri introduced Jeff Tezak and Katy Kerins to the baobab fruit which came from his native country, Burkina Faso, in western Africa.
They began to explore the benefits of the fruit and quickly moved into an R&D phase to formulate a low-calorie and natural drink option. The formula also had to be sustainably produced and have the potential to create positive change in the health of others and for women and entire communities in Africa. This is no easy feat, requiring extensive formulation testing and experimentation.
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