Blustream Corp Secures $5.2M in Series A Funding
Massachusetts-based Blustream Corp. has announced the successful close of their Series A funding round which brought in $5.2 million. The company is developing the technology needed to connect companies to customers through product engagement.
The funding round was led by PBJ Capital of Lincoln and Gutbrain Ventures of Boston with participation from existing investors, including The Zenie Group of Maine and York IE of New Hampshire, the company announced on Tuesday.
Blustream began when its founder, Bob Bean, had a product problem and no solution. With a crack in his beloved guitar and no way to fix it, he tried to reach out to Bob Taylor, the President of Taylor Guitars to try and find a solution. In the same breadth, he realized how much this connectivity is needed across any market. Thus was born the mission to connect companies and customers via product engagement, reducing the need to worry about broken, cracked, and failing products.
What came next was years of building the startup, raising $3 million in funding in 2020 and now the recent Series A round. The latest funding is earmarked for product development and expansion into new industries. This includes investments in their R&D department as well as the expansion of their sales and marketing staff.
Customer-engagement is built with personalized product messages and tracking after-sale product engagement data. With product engagement data, companies can create a direct channel with their customers to drive revenue, retention, and referrals.
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