HerdDogg’s Tech Breakthrough: Doubling Sales and Reducing Emissions
HerdDogg, Inc., an innovative Animal AgTech company, has successfully closed a $6 million Series A4 funding round, led by Serra Ventures and Wonder Fund North Dakota, with contributions from Lever VC Fund II and other investors. This milestone comes as the company doubles the deployment of its smart ear tags across the U.S. and Australia, with plans to expand into Canada soon.
HerdDogg’s smart ear tags, often referred to as the “Fitbit for Cows,” are designed to monitor the internal body temperature, movement, and acceleration of cattle. Utilizing sophisticated data analytics, HerdDogg’s system can detect disease in cows days earlier than traditional methods, allowing for timely intervention and a significant reduction in on-farm mortality. By lowering mortality rates, this technology not only spares animals but also reduces the number of cows required in the beef and dairy supply chain, thus decreasing methane emissions.
CEO Andrew Uden, a sixth-generation cattle industry veteran, emphasizes the dual benefits of HerdDogg’s technology: improving the lives of cattlemen and their animals while enhancing efficiency and sustainability on farms. Early disease detection and the consequent reduction in mortality and morbidity align farm practices with consumer demand for higher animal welfare standards and lower greenhouse gas emissions.
Data from the USDA shows a troubling increase in mortality rates in both small and large feedlots since 1999. Currently, the average mortality rate for beef cattle is approximately 8.3%, resulting in over 2 million cows dying each year before they reach the slaughterhouse. Each of these cows emits around 220 pounds of methane annually, equating to roughly 5 million metric tons of CO2 equivalent emissions. HerdDogg’s smart ear tag system, if widely adopted, could reduce the number of cows raised for food by approximately 700,000 animals and spare 1.7 million metric tons of CO2 equivalent emissions annually.
HerdDogg’s innovative approach not only promises to revolutionize cattle health management but also plays a crucial role in reducing the environmental impact of cattle farming. With its latest funding round, HerdDogg is poised to expand its reach and continue its mission to improve animal welfare and sustainability in agriculture.
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