The Maui Cookie Lady Delivers Hawaii in a Cookie

The Maui Cookie Lady is trying to expand her operations. Mitzi Toro has created a name for herself with her signature, massive cookies. Her largest cookie is 8 oz, and promises just as much flavor. She started her business with a simple recipe and worked to create new flavors and combinations in.. She started out selling her cookies in Hawaii and is now able to ship them across the United States and Canada. But she wants more.

After opening her first brick and mortar shop in the middle of the pandemic, she has seen business skyrocket. The Maui Cookie Lady has reentered the R&D phase to introduce a new line of cookie butter which will match her current flavors and bring new ones to the shelf as well. Her intention is to continue using locally sourced, Hawaiin ingredients to create these unique and delicious cookies. Using locally grown macadamia nuts, coconut, Hawaiian sea salts, and so much more, The Maui Cookie Lady packs Hawaii into every bite. She also has plans to scale up for international shipping. 

Are you developing new formulas? Did you know your development work could be eligible for the R&D Tax Credit and you can receive up to 14% back on your expenses? Even if your development isn’t successful your work may still qualify for R&D credits (i.e. you don’t need to have a patent to qualify). To find out more, please contact a Swanson Reed R&D Specialist today or check out our free online eligibility test.

Who We Are:

Swanson Reed is one of the U.S.’ largest Specialist R&D tax advisory firms. We manage all facets of the R&D tax credit program, from claim preparation and audit compliance to claim disputes.

Swanson Reed regularly hosts free webinars and provides free IRS CE and CPE credits for CPAs. For more information please visit us at or contact your usual Swanson Reed representative.

Recent Posts