Garbage to Luxury Fashion: Parley creates sunglasses made from recycled ocean plastic
Riddle time! What circles the Earth four times in the run of a year, uses eight percent of the world’s oil production and takes 500-1000 years to degrade? Answer: plastic.
The world’s oceans are being smothered by plastic; billions of pounds are circling in the waters (called gyres), and currently 40 percent of the ocean’s surface is covered. That number is also modest. If these facts aren’t concerning, feel free to read a few more by clicking here.
Despite the alarming statistics, one company has taken advantage of the plastic mayhem. Parley for the Oceans, in partnership with Corona (yes, the beer company), is taking ocean plastic and turning it into limited-edition sunglasses—high-fashion ones, might we add.
The glasses come in White Flag, Coral Sand and Reef Camo. The textures are made from low-quality grades of plastic, such as polypropylene and upcycled marine debris, i.e., plastics that have been more difficult to recycle in the past. “The sunglasses are the first produced with a new technology, which transforms low-quality types of plastic waste into high-performance materials, providing a unique look,” said Parley for the Oceans in a statement.
For every 100 pairs that are sold, the project will add a new island to the existing island network that Parley has committed to protect. The project is called Clean Waves, and you can find more information on the glasses, as well as the product waitlist, by clicking here.
“Parley for the Oceans addresses major threats towards our oceans, the most important ecosystem of our planet. We believe the power for change lies in the hands of the consumer – given he has a choice – and the power to shape this new consumer mindset lies in the hands of the creative industries.”
Are you developing a production method that turns trash into treasure? Did you know your R&D experiments could be eligible for the R&D Tax Credit and you can receive up to 14% back on your expenses? To find out more, please contact a Swanson Reed R&D Specialist today or check out our free online eligibility test.
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